Services

Every service tied to a metric you already care about

From your first crawl report to a live rankings dashboard — here's exactly what working with Workshop of Boston looks like.

Spreadsheet printout beside a tablet showing keyword volume graphs

Technical SEO — fixing what search engines can't forgive

A technically broken site is an invisible site. Our technical SEO engagement begins with a full Screaming Frog crawl and a manual review of your Google Search Console coverage report. We identify and fix: slow-loading pages that fail Core Web Vitals thresholds, duplicate or missing canonical tags, hreflang misconfiguration for multilingual sites, faulty internal linking architecture, missing or malformed structured data (schema.org), and pages that are accidentally noindexed. You receive a prioritised fix list with severity scores, developer-ready tickets, and a re-crawl report four weeks after implementation to confirm resolution. Technical SEO is not a one-time task — we schedule quarterly check-ins to catch regressions before they damage rankings.

Keyword research and content optimization — matching intent, not just volume

High-volume keywords are seductive; intent-matched keywords convert. We use Ahrefs and Google Search Console data to build a keyword matrix that segments opportunity by funnel stage — informational, navigational, commercial, transactional. From that matrix we produce a content gap analysis: which topics your competitors rank for that you currently don't, and which of your existing pages are within striking distance of the top five with targeted optimization. Content optimization work includes rewriting title tags and meta descriptions, restructuring heading hierarchies, expanding thin sections with substantive copy, and adding FAQ schema where it increases SERP real estate. Typical turnaround per optimized page is two weeks from briefing to live.

What you receive at each engagement stage

Concrete deliverables — not vague reports — at every step of the process.

Audit Report

A prioritized PDF and spreadsheet covering every technical issue found, with severity scores (critical / moderate / low), links to affected URLs, and step-by-step fix instructions your dev team can follow without guesswork.

Keyword Matrix

A structured spreadsheet mapping 50–300 target keywords to funnel stage, monthly search volume, Keyword Difficulty score, current ranking position, and recommended page to target — updated quarterly.

Rankings Dashboard

A live Google Data Studio (Looker Studio) dashboard pulling data from Search Console and Ahrefs, showing position history, click trends, and top-gaining pages — always available, always current.

Monthly Data Summary

A concise written summary emailed on the first working day of each month: what moved, why it moved, what we're doing next, and whether we're on track against the agreed six-month traffic target.

Link Outreach Log

A transparent record of every link-building prospect contacted, the status of each conversation, links secured, and domain authority metrics — so you always know where your budget is going.

Questions we get asked before a project starts

How long before we see ranking movement?

Technical fixes can surface results in four to eight weeks. Content optimization typically moves positions within six to twelve weeks, depending on how competitive the target keyword is. Link building is a slower-burn lever — expect meaningful domain authority gains over a three-to-six-month horizon. We set realistic milestone targets at the start of every engagement so you have benchmarks, not guesses.

Do you guarantee page-one rankings?

No ethical SEO specialist can guarantee a specific ranking — Google's algorithm is not something any third party controls. What we guarantee is a fully documented, best-practice process, transparent reporting, and accountability against traffic and visibility goals we agree on together before work begins.

We already have a developer — do we still need you?

Yes, and it actually makes our collaboration smoother. We produce developer-ready ticket specifications and we're comfortable working inside Jira, Asana, or a shared Google Sheet. Your developer implements; we QA the SEO outcome. If you don't have a developer, we can recommend trusted partners in Brașov.

Do you work with e-commerce sites?

Yes. E-commerce brings specific challenges — large crawl budgets, faceted navigation creating duplicate content, and product-page thin copy. We have a dedicated e-commerce audit checklist and experience with Shopify, WooCommerce, and custom-built platforms. Pricing reflects the larger scope of a product catalogue.

What do you not handle?

We don't run paid search (Google Ads) campaigns, we don't build or redesign websites, and we don't manage social media accounts. Our entire focus is organic search — which means when you hire us, you're getting a specialist, not a generalist agency that dabbles in SEO alongside ten other services.

Let's look at your data together

Send us your domain and we'll come to the first call with a preliminary crawl summary already prepared.

Request a free crawl summary